“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana
In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Dean Harris, Retail Media Leader at Co-Op Media Network; Ollie Shayer, Omni Media Director at Boots UK; Carl Carter, SVP of Media & Analytics at Circana; and Jill Orr, Managing Director Enterprise EMEA at Criteo, to discuss the hot topic of retail media. Join them as they discuss the rising interest in retail media and the driving factors behind this growth. Learn about the importance of high-margin revenue for retailers and the significance of understanding buyer behaviour. Discover how retail media can target precise audiences, measure and reassure advertisers, and improve consumer understanding.
Here are some key talking points from the episode:
- Driving factors behind the growing interest in retail media
- Growth drivers for Co-Op Retail Media Network
- The significance of understanding buyer behaviour
- The ability of retail media to target precise audiences
- Collaboration between brands and retailers
- The differences between the US and UK approaches to retail media
- Taking a longer-term perspective on retail media
Dean Harris is the Retail Media Leader at Co-Op Media Network
Ollie Shayer is the Omni Media Director at Boots UK
Carl Carter is the SVP of Media & Analytics at Circana
Jill Orr is the Managing Director of Enterprise EMEA at Criteo
