Attribution Playbook for Marketing Teams

Get the eBook written by Digital Marketing experts

A guide to Attribution for Marketers: what the various models are available, what’s changing about them, and how to best use them in the future.

Get the full document where we go through:

• How Advertisers of different sizes will adapt and thrive
• How Media Mix Modelling is being transformed
• How MTA will work in a ID constrained world
• How conversion tracking of multiple Walled Gardens will be a tracking bedrock
• How to put together a modern measurement framework
• And much much more…