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Thought Leadership Blog from CvE Marketing Consultancy

A compelling collection of articles written by our experts on what’s trending and impacting your business in the marketing world and the ever-changing landscape

Episode Transcript – Jake Karls from Mid-Day Squares

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Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares

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Episode Transcript – Mo Kingston from Nestle

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From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in AI Era – With Nestlé’s Mo Kingston

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A Global Vision, a Local Focus, and Customer-Centric Strategies: Coca-Cola’s Blueprint for Modern Marketing

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Episode Transcript – Javier Meza from The Coca-Cola Company

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Episode Transcript – Dean Harris from Co-op Media

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The Neuroscience of Ads: Unlocking Consumer Behaviour with Co-op Media, Insights from Dean Harris

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Episode Transcript – Patrick Zinga of Heineken

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Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken

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Episode Transcript – Jack Johnson of Ocado Retail

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Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail

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Unlock Growth by Maturing Your
Marketing

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Unlocking Brand Growth Through Retail Media

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How Data and AI Are Shaping the Future of CPG Marketing

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The Retail Media Reality in UK vs. US

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Episode Transcript – Amir Rasekh of Nectar360

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Episode Transcript – Insights from Retailers

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Episode Transcript – With Melanie Huet of Newell Brands

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TFAR Podcast Transcript – Episode with Lara Dewar, CMO of GSMA

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AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA

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TFAR Podcast Transcript – Episode with Reinaldo Padua from Beliv Shares Insights on CPG Marketing’s Future

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Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing’s Future

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TFAR Podcast Transcript – Episode with Ollie Shayer, Omni-Media Director at Boots

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The Art and Science of Marketing with Ollie Shayer, Omni-Media Director at Boots

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Podcast Transcript – MAD//Fest 2024

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Strategies and Success Stories in Retail Media with Experts from Boots, Circana, and Beyond at MAD//Fest 2024

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TFAR Podcast Transcript – Episode with Michael Smith from CMO of NPR

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Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – The Cannes Edition 2024

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The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 202

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Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Marketing Leaders from Global Brands Speak Their Mind

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The Future of Marketing: Becoming More Measurable, Scientific, and Augmented by AI

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The Evolution Of Marketing Measurement

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Holistic Marketing In-housing

Marketing In-housing: A no ‘one size fits all’ approach

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Ben Carter from Carwow

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odcast with Ben Carter (1)

Insights from Ben Carter, CMO at Carwow

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Caroline Harrison from HSBC

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Insights from Caroline Harrison at HSBC

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Aparna Sundaresh from Unilever

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Insights from Aparna Sundaresh at Unilever

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CTOS are Demystifying Data Clean Rooms For A Cookieless Future!

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Breaking Through the Clutter: Unleashing the Power of Connected TV

Breaking Through the Clutter: Unleashing the Power of Connected TV

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Insights from Nic Travis at Lloyds Bank

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Classic Pitfalls in Measuring Social Media Effectiveness

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript –
Nic Travis from Lloyds

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Insights from Francisco Bram at Albertsons

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Francisco Bram from Albertsons

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Forecast: The CMO Strikes Back

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Charting the Marketing Frontier of 2024

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Robert Webster’s 2024 Marketing Predictions

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Media Harmony

Marketing Harmony – The Melody of Success

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript –
L. Silberbauer from HMD Nokia Global

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Insights from
Lars Silberbauer, CMO of
HMD Nokia Global

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Time For A reset Podcast. The marketing Podcast Insights from global leaders

Podcast Transcript – Jasmine Dawson from BBC Studios

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Balancing Data-Driven Decisions and Creative Intuition

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Unleashing YouTube’s Full Potential: The Need for Tailored Advertising

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To Clean or Not to Clean: A Data Dilemma!

To Clean or Not to Clean: A Data Dilemma!

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Insights from Tom Langley from John Lewis Partnership

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