On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton – Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG).
The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt’s current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.
Join us as we discuss:
- The challenges of building an integrated marketing roadmap
- Aligning brand strategy with vertical specialists
- Why marketing needs a seat at the head of the table
- Marketing in-housing and the importance of a hybrid model
Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.
Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies.
Enjoy this episode!
The full transcript is available here.