Unveiling the Path Ahead: Social Media Advertising in the Future
In this episode, Paul hosts a special extended discussion around the role of social leadership namely being active as a leader on social channels such as Linkedin, Twitter and beyond.
CEO’s who are active on social media have been proven to have stronger customer engagement and prospective talent are more attracted to businesses with socially active leaders. Why then do so few CEO’s, and CMO’s for that matter have an active and consistent social presence ?
In this panel discussion, Paul is joined by Damian Corbet, Author of The Social CEO, Michelle Carvill, Social Media Consultant & Author and Chris Bartley, Head of Innovation for a social platform for doctors. The panel discuss how the COVID-19 crisis and subsequent recessionary climate has made it even more critical for leaders to show up well in social to connect with their own staff, customers and society.
Listen in to hear who the panelists think is getting it right, who is failing and which brave CEO’s are activists for broader change for both people and the planet.
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