TFAR Inside Marketing Transformation - Ep 1 - Virgin Wines with Nathan Wadlow
In this new podcast series branching from Time For a Reset, Athar Naser interviews industry-leading marketing professionals who are shaping their company’s future and at the forefront of change. Listen to how these trailblazers approach change, their own personal resets and the new ways of thinking and building processes that create measurable impact.
In our first episode of Inside Marketing Transformation, Athar Naser is joined by Nathan Wadlow, Head of Digital at Virgin Wines.
“Life’s too short for boring wine!” Virgin Wines is one of the UK’s largest DTC wine retailer, with the aim of changing the way people buy wine in the UK, making it easy and accessible. They boast a portfolio of over 1,000 products and 180,000 active customers.
Nathan shares the impact of COVID-19 on Virgin Wines and the challenges they face even as an e-commerce business. We learn about what a successful team structure can look like, navigating through a rapidly changing macro-environment and other elements that helps accelerate transformation. As a bonus - Nathan shares some wine recommendations!
These are just some of many insights in this episode —listen now!