In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world.
They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth. They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
- Winning by customising content for the medium and audience
- How a legacy production company creates viral content on TikTok and Snapchat
- The role of an open and inclusive culture in fostering innovation
- Aligning decision-making with data and creative instincts
- Advice for young professionals
Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands’ digital footprint, focusing on relevance, reach, and revenues.
The full transcript is available here.